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Mobile Internet Becoming A Daily Activity For Many

Erdal — Thu, 19 Mar 2009 12:55:30 +0000

According to Comscore the number of people accessing news and information on their mobile device more than doubles in a year.

Read the full article on Comscore

2nd Web Analytics Wednesday in Gent (25 Mar ‘09)

Erdal — Fri, 13 Mar 2009 19:45:52 +0000

Web Analytics Wednesday is the biggest social network for web analytics professionals. bSeen is hosting and sponsoring the next event in the beautiful location of Ghent!

What? A very interesting, practical and hands-on actionable seminar with case studies, vendor presentations and networking possibilities for all companies who like to turn Web Analytics into a dicipline with direct return. The Belgian Web Analytics Community meets here and will be open to answer your questions, practical questions, tips & tricks, …

Who? Everybody that is confronted with Web Analytics today … communication, marketing, SEM, vendors, practicians, consultants and others

Where?Zebrastraat 32/001 9000 Ghent (Belgium)

When? March the 25th, 2009: 18.30h – 20h.

Agenda

18.35h Welcome & quick news on Belgian WA community and activities
(by Michael NottÃ©, Country Manager WAA)
18.45h Case study one: “Targeting customers & optimizing lead generation: Volvo” by Jourik Milgrom
from Boondoggle and Netmining
19.15h Vendor demonstration: Nedstat: live segmentation in action
19.30h Case study two: “Practical customer segmentation: basic ideas with great results: Isotrie.be
& Combell.com” by Steve De Veirman from bSeen
20.00h Drinks, snacks, discussion & networking

* All presentations are English spoken
FREE ENTRANCE: Please only register when participation is 100% sure !

52 people are already REGISTERED… Do you want to become the 53rd ? REGISTER here
Registration is also possible through waw@bseen.be

Overview Web Analytics articles

Erdal — Sat, 28 Feb 2009 13:04:30 +0000

Here are some great posts about Web Analytics that you have to read:

Google Analytics JavaScript is Broken

How Many of Your Visits are from iPhones?

Integrating Twitter Into Web Analytics

Mobile Analytics with Google Analytics

New Version of Tag Builder Available

Next Web Analytics Wednesday(WAW) Event: 25/03 (Gent)

Erdal — Mon, 23 Feb 2009 22:18:57 +0000

Following the success of last Web Analytics Wednesday (WAW) in Antwerp, bSeen and the Web Analytics Association are very pleased to invite you to the next Belgian WAW that will take place in the superb Zebrastraat center in Gent on the 25th of March 2009, starting at 6:00 PM.

The event will be hosted and generously sponsored by bSeen – the specialist in Search Marketing.

The main theme will be about “applied customer segmentation & targeting” with great case-studies and demonstration. Have a look at the agenda:

Agenda:
18:00: Venue opens & welcome
18:35: Introduction & updates on the WA Belgian community (M. NottÃ©, WAA Country manager for Belgium)
18:45: “Targeting customers and optimizing lead generation @ Volvo” (J. Milgrom from Boondoggle & Netmining)
19:15: Tool/vendor demonstration – segmentation features (To be confirmed)
19:30: “Practical customer segmentation: basic ideas with great results – Isotrie.be & Combell.com” (S. De Veirman from bSeen)
20:00: Networking and free drinks offered by bSeen

Register here on the official worldwide Web Analytics Wednesday page. You can find all details about the event (agenda, address, location map) on the bSeen WAW page.

The Missing Google Analytics Manual

Erdal — Tue, 17 Feb 2009 22:21:46 +0000

Hi,

For those who want to start with Google Analytics.
Get the most out of your Google Analytics with this collection of links to implement, configure and get insights from Google Analytics.

source: grokdotcom.com

Predictive Analytics Helps Increase ROI

Erdal — Thu, 12 Feb 2009 19:47:20 +0000

Yesterday the Predictive Analytics World conference announced the results of its survey of current and future users of predictive analytics software and services, vendors and consultants. The survey findings indicate a widespread move toward predictive analytics technology in order to guide better business and marketing decisions. According to the survey, the vast majority of those who have already deployed predictive analytics are experiencing increased ROI from online channels.

The Predictive Analytics World survey was designed to discover how companies are currently using or plan to use predictive analytics technology in the future, what applications are most important across verticals as well as the primary motivations and expectations for deploying the technology. Of the respondents who indicated they were from corporate, non-profit or government organizations, 51.5 percent have never deployed predictive analytics. However, roughly 85 percent have plans to do so within the next five years, with 51.5 percent planning to do so in the next six months.

The top three reasons current and future users gave for implementing predictive analytics are: to obtain strategic insights (75 percent); achieve decision support (57.1 percent); and enact decision automation (46.4 percent).

Perhaps the most promising insight revealed by the Predictive Analytics World survey is that the majority of respondents who have deployed predictive analytics have attained a positive ROI, even for their least successful initiative. In their most successful deployment of predictive analytics, 90.1 percent of respondents saw a lift in ROI.

For a complete analysis of the survey results, please click here

source: Web Analytics World

First Time Ever: Multi-Channel Holiday Shoppers Prefer Web to In-Store

Erdal — Tue, 03 Feb 2009 22:13:01 +0000

For the first time, the web has surpassed the store as the preferred way for multi-channel shoppers to purchase holiday gifts, according to the e-tailing groupâ€˜s third annual â€œMindset of the Multi-Channel Shopper Holiday Survey,â€ sponsored by ATG.

Nearly half (49%) of those shoppers say they intend to do their holiday gift buying online, compared with 44% who plan to do so in-store, found the online survey of over 1,000 adults who shop online four or more times per year, spending at least $500 annually.

Other key findings:

* Reasons for shopping online start with saving time (88%), locating hard-to-find products (84%), greater selection (83%) and avoiding the crowds at the mall (83%) – all surpassing saving money, which is still an important factor (80%).

* e-tailing-group-multichannel-shoppers-holiday-gifts-online-buying-reasons.jpg Because of the tough economic climate, 52% of consumers plan to buy fewer holiday gifts this year. The average number of gifts is projected to be down from 16+ last year to 11-15 this year
* Although consumers plan to buy fewer gifts and spend less for those gifts, 72% (vs. 65% in 2007) are planning to research products online prior to purchasing.
* Over 91% plan to purchase the same number or somewhat more gifts online; thatâ€™s equal to last yearâ€™s levels.

â€œValue spending is definitely the mantra as these multitasking consumers watch and monitor the web to get the best deals,â€ said Lauren Freedman, president of the e-tailing group. â€œHoliday gift buying is particularly impacted by this propensity for shopping smart as consumers preview online to get the most for their money.â€

Convenience and efficiency have clearly made shoppers more comfortable with the online channel, as evidenced by more productsâ€™ being sold across a broader range of categories as well as increased usage of tools and information, according to the e-tailing group.

Additional findings:

* The No. 1 customer reason for not buying more online is the high cost of shipping; thatâ€™s according to 78% of those surveyed:

* e-tailing-group-multichannel-shoppers-holiday-gifts-online-buying-deterrents.jpg Free shipping (95%) and sales/specials (83%) are at or near the top of the list of what influences the buying of gifts online; another is keyword search (86%).
* For 42% (vs. 30% last year), gift cards will account for 11-50% of their online holiday spending. Wish-list use has also accelerated, with 35% (vs. 25% last year) reporting that they have shopped online from someone elseâ€™s wish list three or more times.

â€œAlthough the internet is now the shoppersâ€™ channel of choice, economic pressures are making the stakes high for merchants. They need to continually learn from and react to their customerâ€™s multi-channel demands,â€ cautioned Kelly Oâ€™Neill, e-commerce marketing director for ATG. â€œIt is imperative that practical solutions be deployed wisely throughout the holiday season and into 2009.â€

source: retailerdaily

Top 10 Online Retailers by Conversion Rate: December 2008

Erdal — Sun, 01 Feb 2009 12:50:56 +0000

Here are the top 10 converting websites for December 2008*. These are based on Nielson Panel data and are calculated by toolbar user to final conversion. Conversion-rate data is based on visitor conversion rates, not session conversion rates: i.e., No. of unique customers/No. of unique visitors.

1. ProFlowers 31.1%
2. LL Bean 25.7%
3. Amazon 23.7%
4. VitaCost 23.0%
5. Coldwater Creek 22.4%
6. QVC 21.1%
7. Roamans 20.4%
8. Office Depot 20.2%
9. LandsEnd 19.3%
10. Victoriaâ€™s Secret 19.2%

*Source: Nielsen Online / Marketing Charts

Fire Analytics : view Google Analytics report in Firefox

Erdal — Tue, 27 Jan 2009 13:54:45 +0000

View Google Analytics reports in Firefox (you need to have a Google Analytics account to use this extension).

Open Tools > Fire Analytics menu, specify your email & password on Preferences tab (alternatively you can just log into your account using browser), choose Report type and click “Show report” button.
Currently 7 report types are supported:
- Map Overlay
- OS & Browsers
- Languages
- Referring Sources
- Keywords
- Top Content
- New vs. Returning

Need more information ? Go to Fire Analytics

Event: Web Analytics Antwerpen (21 January 2009)

Erdal — Wed, 24 Dec 2008 18:18:17 +0000

If you live in Antwerp please join your fellow web analysts at an upcoming local event.

Date: Wednesday, January 21, 2009
Location: These Days office, in Antwerp

Come and join us for the first Web Analytics Wednesday to be held in Antwerp, Belgium. This WAW edition is organized by the Web Analytics Association and These Days, host & sponsor of the event.

17:30: Venue opens & welcome
18:00: Short presentation of the Web Analytics Association (Michael NottÃ©, WAA Country manager for Belgium)
18:15: Building a Web Analytics community in Belgium – open discussion (Michael NottÃ© & attendees)
18:45: Analytics & Optimization case study by These Days
19:30: Drinks, snacks, discussion & networking

Subscribe here if you want to join (remember it’s FREE)

source: WebAnalyticsDemystified