The Internet Marketer’s Checklist For Determining If a Business Idea is Worth Pursuing

Danny Dover wrote a great article about the Internet Marketer’s Checklist. I would like to share few tips on his post.

* Throw away the idea that you will succeed because you’re an exception – It is very unlikely that you are the next Bill Gates/Steve Jobs/Mark Zuckerberg/Peter Thiel. These people did not start their companies believing they were exceptions. Instead they dedicated all of their thoughts and efforts to proving it. Cast a wide net, be flexible and work harder than your competition. These are the real ways to become successful.

* Come up with an idea that solves a marketable problem – Many web business ideas I have followed (or pursued) have failed because their benefit was not marketable. Before checking this box I now ask myself the following questions: Can I explain this idea in a language that makes sense to applicable people. Does the solution sound plausible to someone who hasn’t tried it? Am I trying to sell an solution that people can get for free without a lot of additional effort?

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