I found this article (of Gunjan Pandya) interesting and maybe helpful for guys who wants to organize their tasks.

Add Separate Column for Your Primary Keyword: after doing keyword research with Wordtracker or Google Keyword Suggestion Tool you can select your primary (base) keyword for your particular page and put it in this column.

Add Separate Column for Your Secondary Keywords: after you’ve selected your primary keyword for a page, you should select secondary keywords for your page.

Add Column for Google Competition: check the competition of your primary and secondary keywords in Google. So you can get the basic idea of your keywords competition in Google

Why we should add the column of Primary Keywords, Secondary Keywords and Google Competition?

When writing meta tags, if you can see what your primary keyword and what your secondary keywords are, that will be easier for you to create a proper title and description. Besides, you can always evaluate your chances of getting to Google first page by seeing your Google competition for each phrase.

Read more

1. ProFlowers 31.1%
2. LL Bean 25.7%
3. Amazon 23.7%
4. VitaCost 23.0%
5. Coldwater Creek 22.4%
6. QVC 21.1%
7. Roamans 20.4%
8. Office Depot 20.2%
9. LandsEnd 19.3%
10. Victoria’s Secret 19.2%

*Source: Nielsen Online / Marketing Charts

Googler: “… if a site is made in a way that users run away right away, then chances are that we might not be recommending it as much as other sites that users like.” – We can conclude that the information Google receives through its toolbar is used in the ranking algorithm.

Googler: “I think it is fair for Google to use that [age of a site and the amount of time a domain is registered] as a signal in some circumstances.” – The age of domains and sites are ranking factors.

Googler: “Google uses a bunch of signals like location of the server or the TLD in order to determine which users might be interested in the sites content. “– This means the location of the server does influence the local page rankings.

Googler: “If you’re moving from one URL to another (even if it’s on a different domain), ranking signals can be passed via a 301 [redirect].” – Google will pass your old domain ranking information to the new domain if you make a proper redirect – 301. However, you should not use a 302 redirect.

Googler: “We work hard to make sure a site can’t have a negative effect on another site.” – So, a bunch of links from “bad neighborhoods cannot cause a drop in site rankings.”

Googler: “We generally treat all links the same – be it from .gov or .edu or .info sites.”

Googler: “PageRank is re-computed all the time (different PageRanks every day). But we update the toolbar PageRank 3-4 times/year.” – The toolbar PageRank is often misleading and does not show a true picture.

As search engine marketeer we should take note of these points. You could hang it as a poster in your office. Each time you look up,you will remember these points.

source: WebCEO

Select your keywords

* Select a range of keywords that match your website theme.
* Try to target keyword phrases rather than individual words, these are much easier to target and you
will receive better targeted visitors.
* Look for keywords that have a high popularity (searched often).
* Avoid common words such as “for” or “with” as these are ignored by search engines and
they can dilute the impact on your primary keywords.
* Narrow your keywords to approximately 1 to 3 primary keywords which should be
targeted most often.

Prioritize your keywords

* Wherever you insert your keywords, either on your pages or on internal links, always
place your keywords in order of relevance.
* Place your most important keyword on position one, second important on position two
and so on.

2. Domain name / Filename

Domain Registration

* Registering your domain for a long duration such as 5 years will tell search engines you
are serious about your website and do not have intentions of a spam page.
* Do not hide your domain registration details using Private Registration Services. Some
search engines consider websites with hidden details as spam.
* Domains that have existed for a while (2 or more years) appear to have better ranking
on search engines.

Length of Website Address

* Keep your website address to a minimum.
* Long filenames can be considered as spam.
* Avoid Session IDs and ID variables which are generated by most web applications.

Keyword in filename

* Include your most relevant keyword into your filename as the filename has a big impact
on search engines.
* Keep your keywords to a minimum of 1 to 2 words. A total of 4 or more keywords can be
considered as spam.
* Use hyphens (-) to separate your keywords/phrases.

Keyword in domain name

* Include your most relevant keyword into your domain name as the domain has a big
impact on search engines.
* Keep your keywords to a minimum of 1 to 2 words. A total of 4 or more keywords can be
considered as spam.
* Use hyphens (-) to separate your keywords/phrases.

Keyword in domain name
Include your most relevant keyword into your domain name as the domain has a big
impact on search engines

3. Keyword Placement

Keyword in title tag

* Keep your title short, roughly 10 to 60 characters.
* Including irrelevant words to your title will weaken the impact on your targeted keywords.
* Place your most target keyword phrases at the beginning of the title.

Keyword in Content

* Your keyword(s) should appear at a ratio of once every 20 words.
* If you do not have much text in your website, ensure you have it displayed at least once.

H1, H2 and H3 (Heading)

* Place your most relevant keyword(s) in a H1 tag.
* Place your secondary keyword(s) in H2 and H3 tags.
* All heading tags should remain its original style and not altered by Style tags or you may
be penalized by most search engines.

Keyword Font Styles

* Your keyword(s) should be placed in tags which will emphasize the keyword such as
Strong, Bold, Italic or Underline styles.

Keyword in Description Meta-tag

* Write a few sentences about your website.
* Most search engines do not consider this tag deeply.
* May be seen on some search engines so write it to attractive human eyes.

Keyword in Keyword Meta-tag

* Keep the tag to a maximum of 10 keywords and separated by comma (,).
* Every keyword listed here should appear at least once in your content (body). If not, the
keyword will be considered as irrelevant spam.
* All keywords should be listed only ONCE.
* Most search engines do not consider this tag deeply. Keyword in Description Meta-tag
* Write a few sentences about your website.
* Most search engines do not consider this tag deeply.
* May be seen on some search engines so write it to attractive human eyes.

Keyword placement in Body

* Most relevant keyword(s) should be near the beginning of the content (BODY) and also
in large fonts.

ALT Tags

* Images should be described using ALT Tags.
* You should describe only the image and not use Alt tags to promote your keywords.

4. Internal Links

Keyword in links to internal site pages

* Links should be displayed with appropriate keyword(s) in the title rather than titles such
as “click here”.

Valid internal links

* Ensure all internal links are active and working.
* Search engines dislike broken links and may devalue you if broken links are found.
* Check all broken links once in a while to ensure every page is online.

Efficient linking

* Spread your links out evenly for the search engine to easily locate them.
* Do not have your pages linked deeply where it becomes difficult to locate the page.

5. External / Outgoing Links

Quality Links

* Link to quality websites.
* Linking to link farms/spam websites will devalue your website.

Inspecting your Links

* Review your external links regularly.
* If an external link becomes a link farm or a spam website, you may be penalized for it if you
remain linking to the website.
* Ensure all your external links are online and working properly.

Title and Description

Links to external websites should have an appropriate title and description.

Limit number of links on a page.

* Keep number of links on page to a minimum.
* Google states that number of links should stay below 100 per page.

6. Incoming Links (backlinks)

Quality of Referrer

* A referrer page with high backlinks will share more ranking to you.
* Get websites linking to you that have high PageRank or have high backlinks
* Backlinks will be valued more if the referrer has a similar theme to your website.
* A computer games website linking to console games website will have excellent link
value.

Trend of link popularity

* Try to get websites linking to you in a steady pace.
* Steadily increasing backlinks will show a good sign to search engines therefore improve
your ranking.
* A sudden high increase of backlinks will flag your website for possible spam (i.e. blog
spam attack).

Anchor Text
* Ensure your primary keyword(s) is in the link title that links to you.
* Try to get websites linking to you with a range of different keywords.
* If all your backlinks have the same anchor text, search engines may assume you have
purchased links and devalue your backlinks.
* Anchor text should remain the same throughout a backlink.
* When an anchor text of a backlink change frequently, search engines may consider the link
as a purchased link.

Age of Link

* A backlink that has age will earn you good ranking.
* Temporary links that last 1 to 3 months do not usually receive good ranking.

Number of Outgoing Links on Referrer Page

* The value of each link is shared between the number of total links on that page.
* If a referrer page has fewer links, each link will be valued more.
* Try to earn yourself backlinks from pages that have few outgoing links.

Position of Link

* Links appearing more early in the HTML code are valued better.
* Links that are located on the header will be valued more than links on the footer.

Trusted Websites

* You will receive better ranking if you have backlinks from well trusted large websites.
* Most domains ending with .edu and .gov are well trusted by search engines.

JavaScript/Flash Links

* Avoid backlinks that are redirected by JavaScript or Flash.
* Most search engines ignore JavaScript and Flash links.

“Je klanten komen doelgericht naar je website. Ze willen een taak uitvoeren, iets doen. Bijvoorbeeld een formulier downloaden, een product kopen of een vraag stellen. Hoe beter je de belangrijkste issues en taken in kaart hebt, hoe meer je de effectiviteit en conversie van je site kunt verhogen. Je kunt je website dan immers succesvoller afstemmen op de wensen en verwachtingen van je klanten (of je intranet op je medewerkers natuurlijk). Maar hoe doe je dat? Hoe breng je die taken in kaart? Hoe zorg je ervoor dat je website vervolgens taakgericht is ingericht? En hoe monitor, beheer en manage je dat?”

Lees meer hoe je conversie van je site kan verhogen…

Samenvatting

72% van de gebruikers geeft aan dat web analytics een grote toegevoegde waarde kan hebben, maar 57% vindt dat deze nauwelijks wordt waargemaakt. Een verklaring voor deze uitblijvende potentie kan liggen in de onrijpheid van het gebruik. Web analytics heeft bij de meeste organisaties in dit onderzoek hooguit een operationele functie in het beheer van het webkanaal. Bovendien is webanalyse in meer dan 75% van de gevallen de verantwoordelijkheid van een parttimer.

Kritische Prestatie Indicatoren (KPI) zijn afwezig bij 50% van de organisaties. Dit betekent dat een relatie tussen organisatiedoelen en metingen van online resultaat over het algemeen ontbreekt. Daarbij komt nog dat meer dan de helft van de organisaties met KPI’s, aangeeft deze niet volledig te kunnen meten. Het wekt weinig verbazing dat onvolledige data die ook nog eens niet goed is gerelateerd aan organisatiedoelen weinig aandacht krijgt bij serieuze besluitvorming. Download hier het volledige rapport.

Enkele resultaten:

* Google Analytics meest gebruikte tool.
* Ongeveer de helft van de Google Analytics (GA) gebruikers maakt gebruik van deze software
naast andere webanalytics tool. Opvallend vaak naast Nedstat (Sitestat), Onestat, HBX en
Moniforce. Daarentegen gebruiken <20% van de Omniture en Webtrends klanten gebruik van GA.
* Full-time Web Analisten zijn zeldzaam. Zowel bij de low- als high budget gebruikers is < 1 FTE
bezig met WebAnalytics.
* Web Analytics valt veelal onder Marketing en liever niet onder IT.
* Het grootste gedeelte van de Web Analytics kennis binnen de organisatie is afkomstig van ervaren
medewerkers. Internet is de belangrijkste informatiebron.
* High budget gebruikers willen investeren in trainingen en nieuwe software.
* Processen rondom WebAnalytics zijn onvoldoende geregeld, ook bij bedrijven die een budget
hebben >100k. Slechts 12% doet een performance review op basis van de webstatistieken.
* Gebrek aan buget, kennis en ervaring zijn de grootste ‘problemen’.
* Integratie met andere systemen niet of slechts deels geregeld. Dit is een gemiste kans, want
integratie is onontbeerlijk voor serieuze optimalisatie van het online marketing rendement.
* 57% vind dat Web Analytics zijn toegevoegde waarde niet waarmaakt.
* Meten is nog steeds weten, en daarna komt pas verbeteren.
* Zoekmachine marketing (SEM) goed geintegreerd met WA.
* Grootste groep hebben geen KPI’s of kunnen ze niet meten.

Zie voor de uitwerkingen het rapport. Op bladzijde 26 staan een aantal aanbevelingen om Web Analytics tot een succes te maken.

bron: Webanalyticsfacts

2. Voeg uw website toe in lokale zoekmachines en in lokale directories/gidsen

3. Toon uw postadres met straatadres, postcode. Zodra uw plaats geïndexeerd wordt, bereiken deze woorden bekendheid.

4. Voeg je website in toe in Yahoo Directory en DMOZ.

5. Doe aan linkbuilding met uw trefwoorden (inclusief de locatie/stad na uw trefwoord) met lokale bedrijven (niet meet concurrentie).

6. Voeg je site toe op Google maps en op Yahoo. Dit zorgt ook voor lokale bezoekers.

Resultaat boeken in lokale SEO is in het algemeen gemakkelijker dan een algemene SEO. Als u zelf tijd wilt investeren in het leren van SEO, kunt het daarna zelf uitvoeren of u kan een zoekmachine optimalisatie specialist inhuren om dit voor u te doen. De belangrijkste aandachtspunt is dat je tijd dient te geven om resultaten te kunnen zien.