How to Embed SEO in your business…
…if you have an ecommerce website

* Make sure you add friendly reminders (otherwise known as calls to action) to link to your site in your thankyou emails. Rand wrote a great post on this over here. (By the way, while googling for that post from Rand I came across this which is also a nice read on order confirmation emails.)

* Keep keyphrase research in mind when naming both product categories and products themselves. Things have an annoying habit of ranking for their own name (e.g. wikipedia) and this is also true for the little guys so next time you’re going to release the awesome-o-matic-1200 spend a little time thinking if it might not make more sense to call it the awesome-curtain-rail-o-matic-1200 (assuming you’re selling curtain rails that is….). This can apply to many many different industries, think about which one of these is going to rank better in Google for [hotel in Seattle]; “The Westin Seattle” or “The Mayflower Park”

* Last but not least, check out this super-awesome post (that Sam also linked to in his round-up but it’s just so relevant here that I’m linking to it again): Surviving and Thriving as an Ecommerce SEO

…if you have a content website

* Motivate your content writers with analytics so that they get excited about writing content which gets lots of pageviews/SEO traffic.Brent is world class at this and has achieved some astonishing results with the Tribune and one of the major things he did was to educate and excite journalists about SEO so that they both understood and craved page views.Brent talks about the process he used in more depth in this amazing interview.

To read the full article, click here

I found this article (of Gunjan Pandya) interesting and maybe helpful for guys who wants to organize their tasks.

Add Separate Column for Your Primary Keyword: after doing keyword research with Wordtracker or Google Keyword Suggestion Tool you can select your primary (base) keyword for your particular page and put it in this column.

Add Separate Column for Your Secondary Keywords: after you’ve selected your primary keyword for a page, you should select secondary keywords for your page.

Add Column for Google Competition: check the competition of your primary and secondary keywords in Google. So you can get the basic idea of your keywords competition in Google

Why we should add the column of Primary Keywords, Secondary Keywords and Google Competition?

When writing meta tags, if you can see what your primary keyword and what your secondary keywords are, that will be easier for you to create a proper title and description. Besides, you can always evaluate your chances of getting to Google first page by seeing your Google competition for each phrase.

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