• Create a website with valuable content, products or services.
• Place primary and secondary keywords within the first 30 words in your page content and
spread them evenly throughout the document. Keyword density: 5%
• Research and use the right keywords/phrases to attract your target customers.
• Use your keywords in the right fields and references within your web page. Like Title, META
tags, Headers, etc.
• Keep your site design simple so that your customers can navigate easily between web
pages, find what they want and buy products and services.
• Keep track of changes in search engine algorithms and processes and accordingly modify
your web pages so your search engine ranking remains high. Use online tools and utilities to
keep track of how yourwebsite is doing.
• Monitor your competitors and the top ranked websites to see what they are doing right in
the way of design, navigation, content, keywords, etc.
• Use Web Analytics tool (like Google Analytics or any other vendor) to analyse your data.
Analyze your visitor location and their incoming sources whether search engines or links from
other sites and the keywords they used to find you.
• Make your customer visit easy and give them plenty of ways to remember you in the form of
newsletters, free reports, reduction coupons etc.
• Share your expertise in your industry by writing and submitting articles about your business.
• When selling products online, use simple payment and shipment methods to make your
customer’s experience fast and easy.
• Dare to outsource your SEO project when you are not sure. Hire professionals. A website
which is not visited will cost you also money.
• Your website is your virtual sales person or a sales tool. You need to get maximum out of it.