I was analyzing the search trend (with Google Insights for search) in march 2009 for Belgium and have noticed (amazingly) that Belgians entered “www.carrefour.be” in Google.

Google Insights for Search: March 2009 (Belgium)

Why would you search for www.carrefour.be ? What’s the reason behind this?

The trend in “Google Trends” shows us that especially Walloon people have entered the keyword “carrefour” in the searchbox of Google.

That’s remarkable and interesting.
Did Carrefour had a special promotion in March ‘09 ? I would like to know your thoughts about this interesting search trend.

This is a good marketing tool for Carrefour. If they know that Walloon people are searching more for their brandname they maybe could launch some special promotions in the Walloon region.